Knowing the position you intend to occupy in your industry and in the minds of your client is crucial to your marketing success. Every entrepreneur has to put this in mind.
Why is strategic positioning so important?
Asking the yourself which position you want to occupy and answering it will give you direction and you will help you in strategizing.
The concept of positioning?
Positioning is the spot you occupy relative to your competion. In business, positioning is the spot you or your business occupy in your field of business and the eyes of your clients. This has alot to do with the problems your business solve and how much impart it has in the lives of your clients.
If you desire to success in business, it is important that you get into the right position in the minds of clients. Your business must be able to deliver wholesome message to your customers that you are what they need. And that they don’t need to look else where to get their problem solved. This marketing message must be simple and direct and must stick to your customers’ mind. Your ability to rightly position your company or brand in the marketplace is essential in the pursuit of your business success.
What is strategic planning?
Strategic planning is a forward thinking approach to business management which revolves around thought on your current position, the position you need to occupy to be indispensable, and how you plan to get to that position. Strategic planning helps to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.
There are things you must consider while making a strategic plan for positioning. These include:
- Your Strengths,
- Your Weaknesses,
- Opportunities and
These would help you to identify and articulate your values, vision, mission and goals in business. The advantage is that you will be able to take scrutiny both inside and outside of your organization and harmonize them. It will take you to the past, present and to the future. As a result you will arrive at decisions that would modify your priorities, schedules and resource allocation in order to achieve your goals.
What is strategic positioning?
It is your business’ relative position within its industry. This is very important for performance. Strategic positioning reflects choices a company makes about the kind of value it will create and how that value will be created differently than rivals.
Your strategic position is the position that allows you to make the best use of your strengths and grants you an edge over the competition.
This is more than just a single aspect of your business, it involves everything you do. This is entrenching your business or brand in the marketplace to your best advantage. The importance is well observed in a changing market because when the ground is shaking you need to be firmly on solid ground.
Product positioning means fighting for a marketing position in the mind of the client. Strategic positioning transcends product positioning as it establishes that position visibly in the minds of the leaders and staff of the business. That motivates them and guides them in decision making.
What’s your strategic position in the market?
Can you say your position? This question is important as your position must be one that no one else can take from you. But to occupy the position, you must have a good knowledge of the market, of your prospects and of your competition.
Tips to Developing your Strategic Position
- Ask mind bugging questions that make you feel uncomfortable.
- Take a positive steps to take the position.
- Use your strengths to your advantage.
- Get ready to shut some doors.
- Claim your position but never relax.